The Introduction to Conversion Boosting Video Production - Promo Video as Your Main Tool

Geek Powr Media

Boosting video Production

Does video increase the conversion rate? Surely, it does! However, you should create the right video and show it to your users in the right stage of your sales funnel. In this article, we are going to discuss the opportunities of video as a marketing and conversion optimization tool, and the main reasons why you should try video production if your conversation rate still has room to grow.


Why Is Using Promo Video to Increase Conversion Efficiency Promising?

Interesting fact! The average user attention span on the web is eight seconds. Just for comparison - the average attention span of a goldfish is nine seconds. In response to widespread digitalization, the human brain is gradually losing its natural potential, as well as the ability to concentrate.

For now, a marketing promo video is the best way to kill two birds with one stone. And that's why.

  • Watching videos is trendy. If there is a choice between reading text and watching a video, most users will prefer the last option.
  • Videos grab attention. Since video is a unique combination of visual, audio, emotional, and storytelling tools, it has much more potential for capturing users' attention and engaging them.
  • Different types of videos may be used at each of the stages of your sales funnel, and each of them will drive your users to the final goal - making a purchase.
  • You may empower your video with additional elements like lead-capture forms and CTAs to make them even better convertible.

What Types of Videos Are Great for Conversion Optimization?

There are three types of videos that perform well for conversion capacity improvement.

  • Product video. This type of video is a must-have for any eCommerce store since this is the only way to get the right impression of the product online and avoid the expectation vs reality feeling of your customers.
  • Shoppable video. Shoppable video is a subtype of a product video, and what’s more, it is especially trendy in 2020. This approach is already implemented by a lot of leading retail brands (for example, you may see how it works on the United Colors of Benetton website). In this case, the users may click on the product and add it to the shopping cart right from the video. This is a really great conversion-boosting opportunity you should opt for in 2020 and beyond.
  • Promo video. As for the promo video, it may come in different forms, however, promo videos still influence the conversion rate benchmark. For example, you may come up with a short video for conversion and tell an engaging story, show how to use a new product from your range, or just build an emotional connection with your users by revealing your personality.



Still in doubt if videos can improve your conversions? Give us a chance to prove it! Together, we will analyze your marketing strategy and decide on the best video type to optimize your conversions! Drop us a line to get started already today!