How to Design a Fintech App - Specific Tips to Keep in Mind

Geek Powr Media

Mobile User Experience

Fintech UX Design Trends for 2021

UI and UX design in fintech specifics is largely determined by the industry trends that should be wisely followed when creating your mobile or web application for finances. Below are the most prominent fintech web design trends for 2021.

2

Gamification. Gamification features are great for making the user experience with financial apps really enjoyable. For example, setting spending limits for a month may become an interesting challenge instead of torture if to approach this idea wisely. 3

4 Human-centered copy and microcopy. Modern users want fintech startups to communicate with them in human language and explain financial terms as well as your values with simple words.

Mobile-first services. In 2021, the UX design for fintech should be centered around the opportunity to perform all the necessary tasks within one app while keeping UI as simple as possible. 5

6 Strong brand identity. 2020 has become a year of opportunities for financial startups as the number of financial operations performed online, as well as the number of users, has increased significantly under the influence of the pandemic. In a highly competitive environment, your brand identity comes first. Thus, your brand style elements should be clearly reflected in your fintech graphic design.

Data visualization. The prototype above shows how customers’ data should be visualized. User-centric fintech apps should follow this approach in 2021 and beyond. 7

8 Human-centered copy and microcopy. Modern users want fintech startups to communicate with them in human language and explain financial terms as well as your values with simple words.

User Experience Design and Fintech - Main Essentials to Keep in Mind

  • Psychology of colors. Colors are quite important in a fintech website design since they are the main visual impression makers. Thus, the colors you choose for your app should promote trust and credibility. For example, PayPal uses white and blue colors which are the colors of stability and reliability.
  • Safety. Safety features also matter for fintech UI design. The user should feel comfortable with the necessary authentications and security checks, and simple still reliable design should contribute to the feeling of safety.
  • Legal regulations. Also, there are a lot of legal requirements for fintech design for a bank or other financial organization. For example, some of the positions of the PCI DSS (Payment Card Industry Data Security Standard) Compliance Checklist dwell on the UI as well.

How to Deal With Fintech Mobile App Design in 4 Easy Steps

In fact, designing your own financial application isn’t so challenging if you have a reliable mobile app design agency nearby. Below are five steps you need to take to come up with a winning prototype of your future solution.

  • Keep the focus on the core problem of your users. Any financial innovation is aimed at solving the user-specific problem. Your fintech design should be centered around it, and each step your users make in your app should get them closer to solving their issue.
  • Follow your brand style. In fact, designing your own financial application isn’t so challenging if you have a reliable mobile app design agency nearby. Below are five steps you need to take to come up with a winning prototype of your future solution.
  • Keep things simple. Financial management is already a challenging task by itself, but the design of your app is the direct way to facilitate your users' journey and solve their problem with ease.
  • Partner with a UX design agency for banking and fintech. Fintech is quite specific so getting in touch with an experienced company will always be a good idea. What’s more, this is one more opportunity to come up with an outstanding solution at the end, instead of using the hackneyed templates.

9

Conclusion

Our creative team already has a lot of hands-on experience in fintech design solutions development. We will help you follow the best design practices to keep your future app simple, efficient, and easily recognizable. You are welcome to get in touch with us right now to discuss your fintech project and come up with some winning design ideas!