The Ways and Benefits for Animation to Be Used in Advertising

Geek Powr Media

Animation in Advertising

Want to skyrocket your advertising efforts? Try making your ads animated. There are a lot of good reasons to do it, as well as a lot of opportunities that animation opens up for your business. You are welcome to grab them with us.

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Why Is Animation Good for Advertising

So, why use animation in advertising? There are a lot of advantages and disadvantages of animation in advertising to argue about, however, let’s find out the top reasons why business advertising and animation make the perfect match.

  1. There Are a Lot of Styles to Choose From Animation production opens up a lot of opportunities for creativity. For example, you may come up with branded animation, use the possibilities of 2d or 3d, create a video in a cartoon style, or use highly specific styles like Japanese Manga or paint on glass animation.
  2. Animation Is Affordable Also, despite the widest range of opportunities, animation creation is still affordable, even for small businesses. Surely, the final cost will depend on the specifics of the animation you want to create, however, it is always possible to find a middle ground solution.
  3. Perfect for Storytelling Short animations are good ways to tell the stories of your business, product, and services. For example, take a look at how Airbnb benefits from this approach telling a really touching animated story that perfectly conveys the company’s mission. You may do the same.
  4. Animation Allows for a Wider Target Audience Outreach Animated videos are loved by the audience. The only thing you need is to segment your users and outreach in the right channels. This task had never been so easy as it is now with the help of animated videos.

How Can Animation Be Used in Advertising

  • There are a lot of ways to use animation in advertising since an animated video is a versatile tool that can be used and reused on different marketing channels. Here are the main ways to use animation for ad campaigns.
  • Explain the Complex Concept Explainer videos are the best tools to define and reveal a complex concept. They are especially good for tech products ads since they allow explaining the idea shortly using visual means. Also, there are a lot of research results proving that explainer videos are good for causing the desire to purchase, making the final choice, and discovering products specifics. And as we have stated, you may choose from several styles that fit your brand best to come up with an explainer video.
  • Tell an Emotion-Provoking Story One of the benefits of animation for business is the opportunity to use the strong mix of visual and audio means each of which has its effect on the perception and the emotional background. The animated video that tells a touching story is the way to establish a deep connection with your target audience and make them sure that you share their pains and values.
  • Make an Appealing Product Description or Demo Video Product advertising animation is effective for discovering the features and the specifics of the product or service. Animated demo video, in turn, is a good way to showcase how a certain product works. 8 out of 10 customers consider demo videos to be useful for product comparison and making the final decision.
  • Come up With Attractive Animations for Social Media Social media users love unobtrusive interactions with brands, and here is where animation production may come in handy. With its help, you may launch attention-grabbing targeted campaigns, as well as delight your subscribers with funny content in the form of Gifs and simple animation elements.
  • Improve the Impression of Your Website Your website is an essential part of your sales funnel, that is why it makes sense to make it as appealing as possible. Animated elements and videos improve the dwell time on the page, motivate users to discover more about your company, and proceed with a purchase.
  • Make Your Landing Pages Sales-Boosting Animated videos put on a landing page increase its conversion potential by 80%. Use this traffic when attracting traffic to your landing pages created to promote a specific good or service.
  • Get Better Results From Your Native Advertising As you know, native ads are the short commercials that are placed on the web pages of the same topic as the ad. For example, if there is a healthy lifestyle blog, you may place your short video in an article to advertise related goods or services. Thus, the ROI from native advertising will be better because of the perfect target audience match and the engaging nature of animated ad campaigns.

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Conclusion

As you can see, there are a lot of ways to use animation in advertising, a lot of reasons to do it, and a lot of benefits to get as the result. What’s more, our animation advertising company is here to help you with creating such an animation piece that will perfectly fit your brand’s style and marketing strategy. Let’s get in touch today to schedule a free consultation!